The exhibition path is conceived as a linear and chronological excursus, divided into three main sections (Geometry&Volume; Nature&Color; Lightness&Invention), each one presenting 8 representative furs and developing both a chronological and philological path, through the main crucial points of Fendi’s inspirations and innovations. A special section of the exhibition is expressly dedicated to the bags: 16 representative icon pieces (Baguette, Peekaboo and 2Jours) are presented as precious objects, able to show how deeply the fur is rooted in the maison language and how important source of inspiration it represents. The crucial presence of significant bags in the exhibition contribute to witness and highlight how creation and innovation at FENDI accomplish together on every level and every field of expression, aiming to reach always a new aesthetical and technical revolution at 360 degrees.

Client: Fendi
Location: Beijing, Shing Kong Place, China
Date: October 2013
Area: 1000 sqm
Exhibition Curator: Emanuela Nobile Mino
Design Project: Bevilacqua Architects | Marco Bevilacqua
Constructions and Production: RSP | Roger Samson
Light Design Intervention: Johanna Grawunder
Sound Intervention: Flavia Lazzarini
Graphics and Catalogue: Fermenti Design Agency | Federico Mancini
Technologies: Informasistemi | Fabio Conforti
Exhibitors Production: Brancalab | Andrea e Stefano Branca
Photo: Fendi