The O Gallery, founded in Rome in 2009, exhibits Italian design of the twentieth century, especially the historical period between 1930 and the ’70s, focusing on Gio Ponti, Fontana Arte and Ettore Sottsass. To these undisputed protagonists, the gallery accosts the international contemporary design, stimulating the designers to rethink the Italian traditions of “arts and crafts” into new works. For Design Miami / Basel 2013, the Gallery O. presents an unprecedented collaboration between Fernando and Humberto Campana and Fendi, a brand globally known as a master of materials. The set up tends to the quiet, sought in the white and in the absence of architecture, just an origami which bends to become an exhibition base. In the circular path, the floor takes the nuance of a winter sea in which the various pieces emerge as islands of color, or matter.
Client: Galleria O
Date: July 2012
Design Project: Bevilacqua Architects